Sales forecast plays a prominent role in business strategy for generating revenue. sales forecast depends on some of the factors as the market demand, promotion strategy used, living standard of the people, inflation rate, consumables price, public image of the company, market share, quality of the service and so on. In this paper sales forecast of Suzuki Ltd, an automobile industry in india is considered. The inflation rate, petrol price, previous month sale are found to be more prominent parameters influencing the sales forecast of bikes in this company.
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